Ingenta’s software and services helps our customers earn a return on their work and reward their content creators, encouraging them to produce new academic, scientific and creative work that delivers wide-ranging benefits to society.
Securing new business
Our products are ‘content agnostic’, meaning they are not tied to specific types of content or customer industries. This makes them suitable for many different organisations and gives us a broad potential market.
We generate leads through digital outreach and through our sales teams, who we supplement with specialist consultants when needed. Our Publishers Communication Group business also plays an important role in our own sales and marketing, in addition to supporting our customers with their sales strategies.
Onboard quickly and effectively
We want to get our customers up and running as soon as possible, so they can start to benefit from our products and we begin to generate revenue. We therefore aim to implement one of our standard platforms for them initially, rather than developing a bespoke solution, which can be higher risk and take many months to complete. We also offer services to support their migration to our platform, for example to convert their existing data to the required formats.
Enable our customers to grow with us
Our platforms are designed to allow customers to grow with us. For example, Ingenta Connect is a multi-tenancy solution, with many customers using its standard functionality. As a customer grows and their needs become more complex, we can then offer them the Edify platform to unlock the full potential of their content. Having content-agnostic products also helps our customers to grow with us, as they broaden the types of content they offer over time.
Provide ongoing support
We also provide services that help our customers get the most from our software, from assisting their implementation to managed services, such as ongoing technical and data-checking support, as well as providing resilient hosting solutions. These are important sources of recurring revenue and reinforce our customer relationships.
Develop our offering
Once we have successfully implemented a standard solution for a customer, we can then adapt it over time to meet any specific needs they have. This benefits the customer by tailoring the platform to their business and makes it more likely they will stay with us, supporting our recurring revenue.
We may also be able to apply this new functionality for other customers and our account managers proactively offer them enhancements we think will benefit them. We continually improve our core solutions and make those upgrades available to customers through quarterly release cycles. We do not speculatively build significant new products, preferring our product development to be customer-led.